TechCorp Organic Growth Strategy

The Challenge

TechCorp Inc., a B2B SaaS company offering project management tools, came to us with a critical problem: despite having an excellent product, their website was virtually invisible in organic search. A technical audit uncovered 340+ crawl errors, duplicate content issues, and a site architecture that search engines couldn't properly index.

Their domain authority sat at 18 — far below competitors averaging DA 45+. They had no structured content strategy and were missing out on high-intent keywords that their buyers were actively searching for. Paid channels were cannibalizing budget with diminishing returns, and leadership needed a sustainable long-term traffic engine.

Our Strategy

We approached TechCorp's SEO overhaul in three distinct phases, each building on the last to create compounding momentum:

• Phase 1 — Technical Foundation: Fixed all crawl errors, implemented canonical tags, optimised site speed to sub-2s load times, and restructured URL architecture for clarity and crawlability.
• Phase 2 — Content Cluster Strategy: Built 8 topical content clusters around buyer-intent keywords. Produced 24 long-form pillar pages and 96 supporting blog articles over the campaign period.
• Phase 3 — Authority Link Acquisition: Secured 140+ editorial backlinks from industry publications, SaaS review sites, and partner content programmes — growing DA from 18 to 46.

Monthly reporting with keyword position tracking, content performance reviews, and competitive gap analysis kept the strategy agile and results-focused throughout.

The Results

Within 6 months, TechCorp's organic traffic grew from 8,200 to 36,100 monthly sessions. Trial sign-ups from organic channels increased by 5x, and the sales team reported a measurable improvement in lead quality. The domain authority climbed from 18 to 46, permanently strengthening their competitive positioning.