RetailChain Local SEO Domination

The Challenge

RetailChain Group operates 47 retail locations across 12 US states. Despite their physical presence, their local search visibility was scattered and inconsistent — customers searching "near me" queries were finding competitors instead. Google Business Profiles were unclaimed or incomplete across 31 locations, NAP (Name, Address, Phone) data was inconsistent across 200+ local directories, and there was zero location-specific content on their website.

The result: competitors with smaller footprints were outranking them locally, costing RetailChain thousands of walk-in customers every month.

Our Strategy

• Google Business Profile Overhaul: Claimed, verified, and fully optimised all 47 GBP listings with photos, hours, services, Q&A, and weekly post cadence.
• Citation Cleanup & Build: Audited and corrected NAP data across 200+ directories. Submitted to 85 new high-authority local directories per location cluster.
• Location Page Architecture: Built 47 unique, content-rich location pages on the website with local schema markup, embedded maps, and neighbourhood-specific content.
• Review Velocity Programme: Implemented a post-purchase review request workflow that generated 1,800+ new 5-star Google reviews over the campaign period.

The Results

Local organic traffic grew by 280% across all 47 locations. Physical store visits attributable to Google Search increased 4x within 5 months. 92% of their locations now rank in the Local Pack for their primary service keywords.