Case Study — SEO
TechCorp Inc. builds project management software for enterprise teams. Despite an excellent product and a growing sales team, their website was generating fewer than 8,200 organic visits per month — and almost none of those visitors were converting.
Their domain authority sat at 18. Competitors averaged DA 45+. They had 340+ crawl errors, no content strategy, and were spending $80K per month on paid ads to compensate for their organic deficit.
They came to us with a clear brief: make SEO our most scalable and cost-effective growth channel within 6 months.
Our initial audit identified three distinct problem layers, each making the others worse:
340+ crawl errors, 2,800 duplicate content instances, canonical tag misconfigurations, and a 6.8-second average page load time were preventing Google from properly indexing the site.
The blog had 12 posts — none optimised for search intent, none internally linked, and none targeting the keywords that enterprise buyers were actually using in their search queries.
DA 18 with only 48 referring domains — most from low-quality directories. Google had no reason to trust TechCorp's content over established competitors with hundreds of quality backlinks.
We designed a 3-phase programme where each phase built on the last — so results would compound, not plateau.
Fixed all crawl errors, consolidated duplicate content, implemented canonical tags, rebuilt site architecture, and achieved sub-2s load times on all key pages. Prepared the ground for content and links to have maximum impact.
Built 8 topical clusters around buyer-intent keywords. Produced 24 long-form pillar pages and 96 supporting articles. Every piece was mapped to a specific funnel stage and buyer persona.
Secured 140+ editorial backlinks from SaaS review platforms, industry publications, and partner sites. DA grew from 18 to 46 over the campaign. Links were built to pillar pages, boosting entire cluster rankings.
"Scalen transformed our organic channel from an afterthought into our most profitable acquisition source. In 6 months they did what we'd been trying to do for 3 years. The quality of inbound leads has been exceptional."
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