HealthBrand Authority Building

The Challenge

HealthBrand Pro entered the crowded health supplement space with a science-backed product line but zero online authority. With Google's EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards particularly stringent in the health sector, ranking without credibility was near-impossible. They had no blog, no expert contributors, and no backlinks.

Competitors had been building domain authority for 5–10 years. HealthBrand needed a strategy that would establish credibility fast — and build a content engine that would compound in value over time.

Our Strategy

• Expert Content Hub: Built a medically-reviewed content hub with 6 board-certified health professionals contributing as named authors. Every article audited for EEAT compliance.
• Topical Authority Architecture: Mapped 12 core health topics and built complete content clusters — pillar pages supported by 8–12 supporting articles each, covering every sub-topic and related question.
• Digital PR & Link Acquisition: Pitched original research studies and expert commentary to health publications, securing 280+ editorial backlinks from sites with DA 40+.
• Technical Foundation: Implemented health-specific schema markup (MedicalWebPage, Drug, NutritionInformation), fixed crawl issues, and improved Core Web Vitals scores to 95+ on all pages.

The Results

Organic traffic grew by 520% over 9 months. HealthBrand now ranks in the top 10 for 180+ commercially valuable keywords. Organic search has become their highest-ROI channel, contributing $1.2M in directly attributable revenue in the campaign period.