FashionBrand Viral Campaign

The Challenge

FashionBrand Co. had a beautiful product line but a stagnant social presence. Their Instagram had sat at around 18,000 followers for 18 months — low engagement, no video content, inconsistent posting schedule. Their competitor brands with inferior products were growing at 3x the rate purely through social content strategy.

Leadership set an ambitious goal: triple their follower count in 90 days and convert that audience growth into measurable online sales. A bold ask — but one that strong creative strategy and precision paid social could deliver.

Our Strategy

• Reels-First Content Architecture: Shifted 70% of content output to short-form video. Created a production calendar of 4 Reels per week — styling content, behind-the-scenes production, and trend-responsive reaction content.
• Influencer Partnership Programme: Identified and partnered with 12 micro-influencers (50K–200K followers) in fashion, lifestyle, and sustainability niches. Each produced authentic UGC content under structured creative briefs.
• Precision Paid Social: Ran Meta and TikTok ad campaigns targeting lookalike audiences built from existing customer data. Tested 24 creative variants to identify top performers for scaling.
• Community Building: Implemented a daily engagement protocol — replies, story polls, community highlights — to boost algorithmic reach and brand affinity.

The Results

In 90 days, FashionBrand grew from 18,000 to 54,000 followers — a 200% increase. Engagement rate jumped from 0.8% to 4.2%. Most importantly, online sales directly attributable to social media doubled, with a 340% increase in website traffic from social channels.