Case Study — Social Media
FashionBrand Co. had a loyal existing customer base and a genuinely beautiful product line — but their social presence told a different story. 18,000 followers accumulated over 3 years, an engagement rate of 0.8%, and zero video content. Their competitors were growing at 3x the pace using Reels and TikTok.
Their brief: triple the follower count in 90 days and make social media a genuine revenue driver — not just a vanity metric.
Shifted 70% of output to short-form video. Built a content calendar of 4 Reels per week across styling tutorials, behind-the-scenes production, and trend-responsive content. Each Reel scripted and edited for maximum retention and shareability.
Partnered with 12 fashion and lifestyle micro-influencers (50K–200K). Each received product and a creative brief — but full creative freedom to maintain authenticity. UGC produced under this programme generated 4.2M organic impressions.
Built lookalike audiences from existing buyer data. Tested 24 creative variants across Meta and TikTok. Scaled winners at 3x budget weekly. Every ad led to a dedicated product landing page built to convert social traffic.
"We went from feeling invisible on social to being genuinely excited about it. Scalen understood our brand immediately and the results speak for themselves — we've never seen growth like this."
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