FinanceHub Lead Generation

The Challenge

FinanceHub, a financial advisory firm, was spending $40,000 per month on Google Ads with a cost-per-lead of $280 — well above their target of $120. Broad match keywords were driving irrelevant traffic, landing pages were generic, and there was no remarketing structure in place to recapture visitors who didn't convert on first visit.

The result: significant budget wastage and a frustrated sales team receiving low-quality leads who weren't ready to buy.

Our Strategy

• Account Restructure: Rebuilt the entire Google Ads account from scratch — exact and phrase match only, tightly themed ad groups, negative keyword lists with 800+ exclusions, and Quality Score optimisation.
• Dedicated Landing Pages: Built 8 service-specific landing pages — each aligned to a single keyword intent, with messaging that matched the ad copy exactly. Trust signals, social proof, and a frictionless form above the fold.
• Meta Ads Remarketing Funnel: Created a 3-stage Meta remarketing sequence targeting visitors who didn't convert, with progressive messaging moving from awareness to urgency.
• Lead Scoring Integration: Implemented a lead scoring system in their CRM to qualify inbound enquiries before routing to sales, reducing wasted time on unqualified calls.

The Results

Cost-per-lead dropped from $280 to $112 — a 60% reduction. Monthly lead volume tripled from 142 to 428. With the same $40K monthly budget, FinanceHub is now generating 3x the pipeline at less than half the cost per acquisition.